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Very first automobile advertisement...
Very first automobile advertisement...
Item # 705427
September 10, 1898
SCIENTIFIC AMERICAN, New York, Sept. 10, 1898
* 1st ever automobile advertisement
* Horseless carriage
A very significant issue in the history of automobiles, as the noted reference work "Kane's Famous First Facts" records that the first automobile advertisement ever published in America is on the back page (not the very first appearance, which was in the July 30, 1898 issue).
The top of the back page has an advertisement headed: "A DELIGHTFUL DRIVE...manufactured by "The Winton Motor Carriage Co., Cleveland, Ohio". Other details mentioned in the ad, plus a photo of a couple riding in the vehicle.
The advertisement measures 2 5/8 by 2 1/8 inches. The issue is complete in 16 pages, filled with various scientific achievements & improvements with many photos & illustrations. A few minor tears at the spine, nice condition.AI notes: In 1898, the Winton Motor Carriage Company placed a groundbreaking advertisement in the Scientific American, marking one of the earliest instances of automobile marketing. The ad was aimed at the wealthy elite, who were the primary consumers of the new, expensive automobiles of the time. It promoted the Winton Motor Carriage, an early automobile created by Alexander Winton, emphasizing its mechanical innovations, including its gasoline-powered engine and sophisticated design. The advertisement positioned the automobile as a modern, efficient alternative to horse-drawn carriages, appealing to those with a taste for cutting-edge technology. The ad also highlighted the vehicle's reliability and superior performance, underscoring that it was an ideal choice for individuals looking for a faster, more convenient means of transportation. This was a pivotal moment in the history of automotive advertising, as it helped to legitimize the automobile as a practical and desirable product, paving the way for the future growth of the automotive industry.
Category: Post-Civil War
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