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The iconic phrase that defined the hippie movement...



Item # 704527

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September 29, 1966

THE VILLAGE VOICE, New York, Sept. 29, 1966  Beginning on the front page is a wonderful and detailed article concerning Dr. Timothy Leary with the heading: "At the Village Theatre: Dr. Leary's Formula: Turn On, Tune In, Drop Out".
This was perhaps the most iconic utterance in defining the hippie movement of the late 1960's, and great to have this phrase not only in the headline but on the front page.
The front page also includes a photo of Dr. Leary, as well all a photo of the theatre marquee captioned: "The scene was psychedelic, with Timothy Leary talking to over 2,000 people at the Village Theatre...". Page 16 has an advertisement for this very appearance of Leary at the Village Theater, noting in part: "...In Person DR. TIMOTHY LEARY  Psychedelic Celebration #1 The Death Of The Mind..." with further details.
The article carries over to pages 31, 32 and 33. It is on page 33 where the phrase is used, a paragraph noting: "...After the demonstration came the pitch. Leary explained that the League for Spiritual Discovery is dedicated to a six-word proposition: 'Turn on, tune in, drop out.' Translation: 'Turn on means to go beyond your secular tribal mind to contact the many levels of energy which lie within your consciousness. Tune in means..." with further detail.
Note also that the phrase is part of the heading of the article's continuation on pages 31, 32, and 33.  And wonderful to have both this Timothy Leary article and the phrase in this counter-culture newspaper.
This may be the earliest use of the phrase in a newspaper, as Wikipedia notes: "...counterculture-era phrase popularized by Timothy Leary in 1966. In 1967, Leary spoke at the Human Be-In, a gathering of 30,000 hippies in Golden Gate Park in San Francisco and phrased the famous words, "Turn on, tune in, drop out".
It is worth noting that "The Village Voice" was an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955, the Voice began as a platform for the creative community of New York City.
Complete in 40 pages, tabloid-size, one crease across the center, very nice condition.

Category: The 20th Century