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1st Led Zeppelin North American tour ad (1968)...



Item # 723556

December 26, 1968

THE VILLAGE VOICE (weekly), Greenwich Village, New York City, Dec. 26, 1968

* Early Led Zeppelin - English rock band
* First North American tour advertisement
* 1st New York City concert - Fillmore East
* Deep Purple - English rock heavy metal band
* Electric Circus concert advertisement


Page 32 has a historic advertisement for a very early Led Zeppelin concert at the East Fillmore venue in Manhattan. Shown are upcoming concerts at this venue including a very early Led Zeppelin group. (see images) This was actually Led Zeppelin's very first North American tour and also the first time they performed in New York City. This tour was to promote there very first album. They were still unknown by most and actually were the opening act for Iron Butterfly.
AI notes: Led Zeppelin’s concerts at the Fillmore East in New York City on January 31 and February 1, 1969 were among the most important early performances of the band’s career, coming just weeks after the release of their debut album in the U.S. Booked by promoter Bill Graham, Zeppelin was still relatively unknown to American audiences and initially opened the bill for acts such as Iron Butterfly, yet their explosive performances quickly made them the sensation of the shows. Playing extended, improvisatory sets that stretched blues standards like “How Many More Times,” “Dazed and Confused,” and “As Long As I Have You” into long, heavy, and virtuoso showcases, the band stunned critics and fans alike with Jimmy Page’s ferocious guitar work, Robert Plant’s powerful vocals, John Paul Jones’s musical versatility, and John Bonham’s thunderous drumming. Reviews in the New York press after these Fillmore East dates marked a turning point, helping propel Led Zeppelin from promising newcomers into a major force in American rock, and the concerts are now widely regarded as the moment Zeppelin truly “arrived” in the United States.
Page 35 has a half page advertisement for a "Deep Purple" performance at the Electric Circus on New Year's eve. (see images)
I suspect this to be an extremely rare item because there was really no reason to save it at the time.
It is worth noting that "The Village Voice" was an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955, the Voice began as a platform for the creative community of New York City.
Complete with 64 pages, tabloid size, one fold along the center, nice condition.

Provenance note: This issue comes from The Village Voice's own archives, part of their in-house collection used to create their digital archive. Rare as such.

Alert: Many issues of The Village Voice contain articles and/or photos that some consider offensive, and are certainly inappropriate for children. Please purchase with discretion.

Category: The 20th Century