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Exploding Plastic Inevitable in 1966... Andy Warhol...



Item # 719220

April 07, 1966

THE VILLAGE VOICE (weekly), Greenwich Village, New York City, April 7, 1966

* Andy Warhol's Exploding Plastic Inevitable
* The Velvet Underground and Nico inaugural show ad
* Electric Circus underground nightclub performance


Page 29 has a 9 1/2 x 7 inch advertisement for a first "Erupting Plastic Inevitable with Andy Warhol The Velvet Underground and Nice" performance opened "Electric Circus" in Greenwich Village. (see image)
Page 12 has a full page pictorial regarding Andy Warhol and The Velvet Underground. The front page has another related photo. (see images)
background: The Erupting Plastic Inevitable was a groundbreaking multimedia performance series created by Andy Warhol in 1966 that fused art, music, film, and live performance into a chaotic and immersive sensory experience. Central to the EPI were The Velvet Underground, Warhol's protégé band known for their raw, experimental sound, and Nico, a German singer and model whom Warhol insisted join the group, adding an icy, hypnotic vocal presence. The performances featured live music accompanied by strobing lights, multiple overlapping Warhol film projections, mirrored balls, and provocative dancing by Factory regulars like Gerard Malanga and Mary Woronov, creating a hallucinatory environment that mirrored the psychedelic and avant-garde spirit of the era. The EPI toured various venues including The Dom in New York and The Fillmore in San Francisco, confronting audiences with a radical blend of art and music that broke down traditional performance boundaries and laid the foundation for the multimedia concert experiences of the future. The project not only elevated The Velvet Underground and Nico into cult figures but also cemented Warhol’s influence in redefining the intersection of pop culture and experimental art.
I suspect this to be an extremely rare item because there was really no reason to save it at the time.
The Village Voice was an American counterculture newspaper known for being the country's first alternative newsweekly. It introduced free-form, high-spirited, and passionate journalism into the public discourse - a tradition it maintained throughout its 60+ year history. It is quite common to find great political cartoons, satirical cartoons and articles, thought-provoking editorials, and ads and reviews for both concerts and theater productions - both on and off Broadway. Many iconic writers and musicians credit their appearance in The Village Voice for at least a portion of their success.
Complete with 40 pages, tabloid size, one fold along the center, nice condition.

Provenance note: This issue comes from The Village Voice's own archives, part of their in-house collection used to create their digital archive. Rare as such.

Alert: Many issues of The Village Voice contain articles and/or photos which some consider offensive, and are certainly inappropriate for children. Please purchase with discretion.

Category: The 20th Century