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Rare advertisements for the Woodstock Music Festival, and in the Village Voice...



Item # 708663

August 07, 1969

THE VILLAGE VOICE (weekly), Greenwich Village, New York, August 7, 1969 

* Woodstock music festival on Max Yasgur's farm
* Original advertisements from a counterculture publication


A significant newspaper on the Woodstock Music Festival.
The top of page 23 has an ad which includes the iconic logo of the bird on the guitar. The advertisement includes much detail including a listing of the artists which appeared on August 15, the 16th, and the 17th. Details are also provided for the "Art Show", the "Crafts Bazaar", the "Work Shops" and "Food". Also mention of "Hundreds of acres to roam on..." with detail.
This ad is for a bus trip to the location and includes a map of the location of the festival. The ad takes 40% of the page.
Additionally the same page has four additional ads, 3 offering transportation to the "Woodstock Music & Art Fair", the "Aquarius Rock Festival", and the "Aquarian Exposition". The fourth is a store ad asking: "Are you going to White Lake to the Music and Art Fair?...for Love, Peace & Music...Then" go to their store to: "...get your groovy clothing...".
I suspect this to be an extremely rare item because their was really no reason to save it at the time.
The Village Voice was an American counterculture newspaper known for being the country's first alternative newsweekly. It introduced free-form, high-spirited, and passionate journalism into the public discourse - a tradition it maintained throughout its 60+ year history. It is quite common to find great political cartoons, satirical cartoons and articles, thought-provoking editorials, and ads and reviews for both concerts and theater productions - both on and off Broadway. Many iconic writers and musicians credit their appearance in The Village Voice for at least a portion of their success.
This is the complete 56 page issue, a soft crease across the center, nice condition.
A very notable issue as the festival would begin in the following weeks.

Provenance note: This issue comes from The Village Voice's own archives, part of their in-house collection used to create their digital archive.

Alert: Many issues of The Village Voice contain articles and/or photos which some consider offensive, and are certainly inappropriate for children. Please purchase with discretion.

Category: The 20th Century