Floyd Mayweather Jr. WBC boxing title fight...
Item # 726840
May 06, 2007
SPORT'S SECTION only of the Los Angeles Times, May 6, 2007
* Floyd "Money" Mayweather Jr. vs. Oscar De La Hoya
* WBC super welterweight boxing championship match
The front page of this section has a banner headline: "Floyd picks up the split" with lead-in: "Mayweather Defeats De La Hoya" and two related photos. Much more inside this section.
Complete sport's section only with 14 pages, nice condition.
Background: The 2007 "The World Awaits" superfight serves as the definitive turning point in boxing’s modern era, marking the symbolic passing of the torch from Oscar De La Hoya, the sport's last traditional "Golden Boy," to Floyd Mayweather Jr., who used the event to launch his persona as the "Money" Mayweather global brand. Historically, it shattered the glass ceiling for lower-weight classes, proving that technical mastery at 154 pounds could generate more revenue than the heavyweight division, which had long been the sport's financial engine. By generating a then-record 2.4 million PPV buys and over $136 million in revenue, the event pioneered the use of the HBO 24/7 docuseries, a marketing innovation that transformed fighters into household celebrities and changed how combat sports are sold to the public. Beyond the split-decision victory that solidified Mayweather’s Pound-for-Pound supremacy, the fight’s lasting legacy is its commercial blueprint; it established the MGM Grand as the "home" of mega-fights and created the financial infrastructure that eventually led to the record-breaking $400 million Mayweather vs. Pacquiao gate eight years later.
* Floyd "Money" Mayweather Jr. vs. Oscar De La Hoya
* WBC super welterweight boxing championship match
The front page of this section has a banner headline: "Floyd picks up the split" with lead-in: "Mayweather Defeats De La Hoya" and two related photos. Much more inside this section.
Complete sport's section only with 14 pages, nice condition.
Background: The 2007 "The World Awaits" superfight serves as the definitive turning point in boxing’s modern era, marking the symbolic passing of the torch from Oscar De La Hoya, the sport's last traditional "Golden Boy," to Floyd Mayweather Jr., who used the event to launch his persona as the "Money" Mayweather global brand. Historically, it shattered the glass ceiling for lower-weight classes, proving that technical mastery at 154 pounds could generate more revenue than the heavyweight division, which had long been the sport's financial engine. By generating a then-record 2.4 million PPV buys and over $136 million in revenue, the event pioneered the use of the HBO 24/7 docuseries, a marketing innovation that transformed fighters into household celebrities and changed how combat sports are sold to the public. Beyond the split-decision victory that solidified Mayweather’s Pound-for-Pound supremacy, the fight’s lasting legacy is its commercial blueprint; it established the MGM Grand as the "home" of mega-fights and created the financial infrastructure that eventually led to the record-breaking $400 million Mayweather vs. Pacquiao gate eight years later.
Category: The 20th Century
