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1955 "Revenge of the Creature" opening day ad...
1955 "Revenge of the Creature" opening day ad...
Item # 724629
March 25, 1955
THE DETROIT NEWS, March 25, 1955
* "Revenge of the Creature" - Gill-man
* "Creature from the Black Lagoon" sequel
* Opening day (midnight) premiere advertisement
* 3D monster horror film - movie
Page 17 has 10 x 5 1/2 inch advertisement for the opening day (midnight showing" for the monster film "Revenge of the Creature" in Detroit. (see images)
Complete with 44 pages, light toning and a little wear at the margins, small binding holes along the spine, missing pages 11-14 (unrelated), otherwise nice.
background: The midnight showing of Revenge of the Creature in Detroit on Monday, March 28, 1955, served as a high-spectacle regional "pre-release" event that capitalized on the city’s robust late-night theater culture. The screening was a technical feat for the time, utilizing the newer Pola-Lite 3D system, which allowed the theater to project the Gill-man’s aquatic rampages using a single projector rather than the cumbersome dual-projection methods of the previous year. Detroit audiences, often used as a litmus test for Universal-International’s horror slate, were treated to a "shocker" double feature alongside Cult of the Cobra, creating a nearly four-hour marathon of monster mayhem that stretched into the early hours of Tuesday. This specific Detroit engagement was among the very first in the country to see the film—beating the official national release by two days—and it offered local fans a first glimpse of a then-unknown Clint Eastwood in his brief, uncredited debut as a lab technician. The atmosphere at the Fox was electric, often bolstered by "live" promotional stunts in the lobby to mirror the film’s Florida Oceanarium setting, cementing the night as a cornerstone memory for the city's "Monster Kid" generation.
Category: The 20th Century
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$58.00
