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1932 Essex Terraplane automobile ad...
1932 Essex Terraplane automobile ad...
Item # 721474
July 25, 1932
THE NEW YORK TIMES, July 25, 1932
* Essex Terraplane car introduction
* Hudson Motor Car Company ad
Page 7 has a full page advertisement for the "Essex Terraplane" automobile built by the Hudson Motor Car Company of Detroit, Michigan. This new car was launched on July 21, 1932 making this a very early if not first ad in this World famous publication. Nice for display.
Complete in 32 pages, rag edition in great condition.
background: The Essex Terraplane was an American automobile produced by the Essex Division of Hudson Motor Company, primarily during the early 1930s. Introduced in 1932, it was designed as an affordable yet stylish and well-built car that could compete in the lower-priced market segment while offering advanced engineering features. The Terraplane quickly gained a reputation for being lightweight, fast, and reliable—qualities that appealed to a wide audience during the Great Depression. One of its standout features was its power-to-weight ratio; because the car was relatively light, its engine performance felt strong compared to heavier vehicles of similar horsepower. It came with a six-cylinder engine and offered both sedan and coupe body styles, along with convertible options. The Terraplane was also known for its innovative marketing, often emphasizing speed, economy, and durability. By 1938, the Terraplane nameplate was discontinued, and Essex itself was fully absorbed back into Hudson. Notably, the Terraplane gained fame outside automotive circles because it was reportedly the vehicle that blues legend Robert Johnson drove (or rode in) according to some accounts.
Category: The 20th Century
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$48.00
