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1951 Walt Disney's "Alice in Wonderland" pre-World premiere...



Item # 718615

July 23, 1951

THE NEW YORK TIMES, July 23, 1951

* Disney's animated movie "Alice in Wonderland" to be introduced to the world
* Opening day premiere advertisement for Manhattan (5 days prior)


Page 14 has a 5 3/4 x 4 3/4 inch advertisement for the upcoming premiere showing of "ALICE IN WONDERLAND" in Manhattan. (see images)
Complete with 36 pages, rag edition in great condition.

AI notes: On July 28, 1951, Walt Disney’s Alice in Wonderland officially premiered in theaters across the United States, marking a bold and imaginative entry into the world of animated fantasy. Loosely based on Lewis Carroll’s Alice’s Adventures in Wonderland and Through the Looking-Glass, the film blended surreal visuals with whimsical storytelling, showcasing Disney’s signature style of colorful animation and musical sequences. Despite its artistic ambition and now-iconic character designs—from the Mad Hatter to the Cheshire Cat—the film received a lukewarm response from critics and audiences at the time, many of whom found it too chaotic and lacking the emotional warmth of earlier Disney features. Its initial box office performance fell short of expectations, leading Disney to pull back from re-releasing it theatrically for years. However, the movie gradually found its audience through televised broadcasts in the 1950s and 1960s, eventually becoming a cult favorite, especially among the counterculture generation, who embraced its dreamlike absurdity and psychedelic visuals.

Category: The 20th Century