Protecting publishers from unscrupulous advertisers...

Item # 702160

April 01, 1887

THE AGENTS' HERALD, Philadelphia, April, 1887 An interesting newspaper whose purpose is perhaps best detailed by an article in another newspaper from 1883:
"There are probably but few country newspaper publishers, who have not at some time been swindled by plausible but dishonest advertising dead-beats, who obtain their advertising by means of fair and liberal promises, but never pay for it. To aid the newspaper publisher in detecting this unprincipled class of vampires, is the object of the "Agent's Herald,” published monthly in Philadelphia...which contains a carefully prepared and perfectly reliable black list, giving the names of individuals and companies known to be untrustworthy. Every newspaper publisher should study the Agent's Herald as carefully as he does his bible, and give the widest kind of a berth to all advertisers who grace the Herald's “black list”...".
Sixteen pages, 11 by 15 1/2 inches, nice condition.