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1940 "My Little Chickadee" opening day advertisement...

Item # 660342

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March 15, 1940

THE NEW YORK TIMES, March 15, 1940

* "My Little Chickadee" movie - film
* Opening day premiere advertisement
* Actress Mae West and W. C. Fields
* "Young Tom Edison" opening review

Page 17 has a 10 1/2 x 5 1/2 inch illustrated advertisement for the opening day showing of "My Little Chickadee" starring Mae West and W. C. Fields. With movies at that time usually released 1st in New York City, this could very well be the very 1st advertisement for this movie in any newspaper.
News of day, sports and other advertisements of the day. Complete in 46 pages, this is the "rag edition", printed on very high quality newsprint for libraries & other institutions, rag edition in very nice condition.

wikipedia notes: Pinocchio is the second animated feature in the Disney animated features canon. It was produced by Walt Disney and was originally released to theatres by RKO Radio Pictures on February 7, 1940. Based on the story Pinocchio: Tale of a Puppet by Carlo Collodi, it was made in response to the enormous success of Snow White and the Seven Dwarfs. The plot of the film involves a wooden puppet being brought to life by a blue fairy, who tells him he can become a real boy if he proves himself "brave, truthful, and unselfish". Thus begin the puppet's adventures to become a real boy, which involve many encounters with a host of unsavory characters.

The film was adapted by Aurelius Battaglia, William Cottrell, Otto Englander, Erdman Penner, Joseph Sabo, Ted Sears, and Webb Smith from Collodi's book. The production was supervised by Ben Sharpsteen and Hamilton Luske, and the film's sequences were directed by Norman Ferguson, T. Hee, Wilfred Jackson, Jack Kinney, and Bill Roberts.

Category: The 20th Century