THE NEW YORK TIMES, Oct. 28, 1946

• Ted Husing Bandstand
• Opening day advertisement
• Sportscaster & disk jockey

The back page has a poster-like advertisement for the opening day of Ted Husing's Bandstand. (see images)
News, sports and other advertisements of the day. Complete in 42 pages, rag edition in very nice condition.

Background: Featured prominently on the back page of The New York Times on October 28, 1946, the full-page, poster-style advertisement for WHN radio’s premiere of Ted Husing’s Bandstand marked a seismic shift in American broadcasting as legendary CBS sports commentator Ted Husing made a high-profile jump to local radio to pioneer the era of the celebrity disc jockey. Highlighted by bold, high-impact phrasing like "Starts Today!" alongside graphic illustrations of microphones and big bands, the advertisement announced Husing’s transition from play-by-play sportscasting to spinning popular records, presenting him as a "dignified DJ" who would blend top musical hits with witty, polished commentary. The ad signaled a dramatic industrial gamble—a world-famous sports announcer giving up network prestige for local daytime radio—that paid off instantly, securing eleven major national sponsors prior to launch and fundamentally reshaping the financial and cultural credibility of the radio disc jockey format.