LOS ANGELES TIMES, August 12, 1979 (an original vintage newspaper leaf from the Calendar section)  This offering consists of four complete pages (two double-sided sheets on one single leaf), serving as a rare piece of cinematic ephemera, highlighted by an original vintage print advertisement announcing the opening day re-release of  "STAR WARS" on one of the pages. (see images).

In addition to the featured movie ad, which captures the era's distinct theatrical promotional graphics and classic key art, the surrounding pages provide a fascinating snapshot of late 20th-century entertainment and pop culture. Printed on authentic newsprint with genuine vintage toning, this original leaf is not a modern reprint, making it an ideal piece for custom framing, film history display, or inclusion in a dedicated cinema memorabilia collection.

Own a rare slice of cinema history straight from the home of the entertainment industry

Background: The August 15, 1979, nationwide three-week re-release of Star Wars holds significant historical and collectible value because it served as a major promotional bridge to The Empire Strikes Back, making physical artifacts from this run particularly rare and sought-after. Notably, theatrical prints from this release featured the very first teaser trailer containing actual footage from The Empire Strikes Back, giving fans their first glimpse of the sequel long before home media or internet distribution existed. Moviegoers during this run were also handed an exclusive Kenner promotional coupon booklet offering a $1.00 rebate on Star Wars action figures—an item highlighted directly on the unique "1979 Re-Release" theatrical quad and one-sheet posters, making surviving original posters and mint-condition coupon booklets highly prized among film historians and vintage toy collectors. Furthermore, from a film history standpoint, this run is famous for what it didn't contain: despite popular belief that the subtitle was added during this campaign, theatrical 35mm prints used in August 1979 still presented the movie simply as Star Wars, marking one of the final times audiences could experience the original opening crawl before the official addition of "Episode IV: A NEW HOPE" in the April 1981 re-release.