THE NEW YORK TIMES, Aug. 23, 1946 

* "The Big Sleep" film noir - movie 
* World premiere - opening day advertisement
* Actor Humphrey Bogart & Lauren Bacall 

Page 15 has a 13 1/2 x 5 1/4 inch advertisement for the world premiere of Howard Hawks' film "THE BIG SLEEP" starring Humphrey Bogart and Lauren Bacall in New York City. (see images)
Complete with all 38 pages, light toning at the margins, nice condition.

Background: Howard Hawks’ 1946 film noir The Big Sleep stands as a rare cinematic anomaly, defined by its boundary-pushing content and a production history that fundamentally altered the final product. Navigating the restrictive Hollywood Hays Code of the 1940s required screenwriters William Faulkner and Leigh Brackett to rely on razor-sharp, double-entendre dialogue to disguise the novel’s explicit themes of blackmail, illicit gambling, homosexuality, and pornography—yielding iconic, sexually charged scenes like Humphrey Bogart and Lauren Bacall's famous "horse racing" banter. What truly sets the film apart, however, is the rare existence of two vastly different versions. After a 1945 cut was screened for military troops overseas, Warner Bros. delayed the domestic release to capitalize on the explosive real-life romance between Bogart and Bacall, ordering reshoots that replaced story-expository scenes with sultry character interactions; this decision rendered an already famously tangled murder mystery so labyrinthine that even author Raymond Chandler couldn't explain who killed the chauffeur. This unique structural overhaul resulted in a masterpiece of pure mood over narrative logic, where atmospheric vice, crackling chemistry, and hypnotic narrative confusion eclipse conventional mystery storytelling.