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1978 opening day premiere of "The Big Sleep" film advertisement...
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1978 opening day premiere of "The Big Sleep" film advertisement...

Item # 730360 ·

LOS ANGELES TIMES, March 26, 1978 (an original vintage newspaper leaf from the Calendar section)  This offering consists of four complete pages (two double-sided sheets on one single leaf), serving as a rare piece of cinematic ephemera, highlighted by an original vintage print advertisement announcing the opening day premiere of  "THE BIG SLEEP" starring Robert Mitchum on one of the pages. (see images).
In addition to the featured movie ad, which captures the era's distinct theatrical promotional graphics and classic key art, the surrounding pages provide a fascinating snapshot of late 20th-century entertainment and pop culture. Printed on authentic newsprint with genuine vintage toning, this original leaf is not a modern reprint, making it an ideal piece for custom framing, film history display, or inclusion in a dedicated cinema memorabilia collection.

Own a rare slice of cinema history straight from the home of the entertainment industry

Background: The 1978 adaptation of The Big Sleep stands out as a notable cinematic anomaly by relocating Raymond Chandler’s quintessential Los Angeles noir to contemporary 1970s London, while simultaneously serving as the only major screen version allowed by post-Hays Code freedoms to retain the novel’s explicit, adult core themes—including illegal pornography operations, homosexuality, and nudity—that were completely sanitized out of the famous 1946 Humphrey Bogart film. Adding to its distinctiveness is a rare, star-studded ensemble cast featuring screen legend James Stewart in one of his final theatrical feature roles as the decrepit General Sternwood alongside Joan Collins and Oliver Reed, with Robert Mitchum making history as the only actor to portray Philip Marlowe twice on the big screen, embodying an uniquely aged, world-weary 60-year-old iteration of the famous detective.

Category: The 20th Century
Price
$35
100% Authentic: Original printing, never a reproduction.