THE NEW YORK TIMES, May 21, 1954

* Creature from the Black Lagoon - Gill-man
* Opening day (2nd) advertisement for NYC
* 3D monster horror film - movie

Page 18 has an advertisement for the second day day (regular showings) for the film "Creature from the Back Lagoon" in New York City. (see)
Sixty-four pages, a few cutouts on a few unrelated pages, including one on the front page (see image), a little staining, the theater page is fine, generally otherwise.

Background: The mid-May 1954 New York City premiere of Creature from the Black Lagoon marked both a peak and a turning point for 1950s cinema, cementing the Gill-man as the final inductee into the legendary Universal Classic Monsters pantheon alongside icons like Dracula and Frankenstein. Arriving at a time when Hollywood was desperately fighting the rise of household television, the film's heavily advertised 3D presentation represented a major technological push to lure audiences back into theaters with spectacle they couldn't get at home. Even though the mid-1950s "3D craze" was already beginning to collapse due to clunky dual-projector mechanics and viewer eye strain—forcing many theaters to screen the movie in standard 2D—the visual innovation of its underwater photography and the nuanced, tragic design of the creature deeply resonated with the public. Ultimately, this release bridged the gap between classic Gothic horror and the emerging wave of atomic-age science fiction, leaving a profound legacy that revolutionized underwater filmmaking and inspired generations of filmmakers, from Steven Spielberg's Jaws to Guillermo del Toro's The Shape of Water.