USA TODAY, June 21-23, 1985

* Pale Rider opening day advertisement
* Clint Eastwood - Western film - movie
*"Four Horsemen of the Apocalypse"

Section D has a terrific double-page duo tone advertisement for the opening premiere of "PALE RIDER" starring Clint Eastwood. This dramatic foldout ad has more information on the opposite side. (see images) This film made it's premiere the following Friday (June 28th). The foldout portion of this ad measures 26 x 21 inches.
Complete with all sections (48 pages), great condition.

background: The June 21–23, 1985, edition of USA TODAY serves as a premier artifact of cinematic marketing, capturing the high-stakes anticipation for Clint Eastwood’s return to the Western genre after a nearly decade-long absence. The centerpiece is the massive 26 x 21-inch duo-tone foldout in Section D, which utilizes stark, dramatic imagery to link Eastwood’s "Preacher" character to the biblical Four Horsemen of the Apocalypse. By invoking the "Pale Horse" of Revelation, the advertisement effectively transitioned the film from a standard frontier tale into a supernatural event, emphasizing the mythic, ghostly quality that would become the movie's hallmark. Finding this specific 48-page issue fully intact and in great condition is particularly rare, as the oversized nature of the "Pale Rider" premiere spread made it prone to tearing or separation from the main spine. For a collector, this isn't just a newspaper; it is a theatrical-scale document of the exact moment Eastwood reclaimed his crown as the definitive icon of the American West.