Click image to enlarge 1965 Village Voice placard... Jules Feiffer...
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1965 Village Voice placard... Jules Feiffer... - Image 1
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1965 Village Voice placard... Jules Feiffer...

Item # 725814
February 25, 1965

Here is what I believe to be a yellow placard advertisement for the Greenwich Village publication "Village Voice" with a focus on the weekly cartoon by the famed Jules Feiffer. A written date on the back reads: "Jan. 23, 1964" which means this was from the beginning of the counterculture movement in America. I searched the internet to try to find a similar item and nothing comes up. I assume this to be a rare item from heyday of Greenwich Village in Manhattan. This measure 10 x 6 inches, made of a thin cardboard with a glossy surface. A few minor creases (see images), generally very nice.

Provenance note: This item was found in a box of issues we obtained from The Village Voice's own archives, part of their in-house collection used to create their digital archive.

background: This 10 x 6 inch newsstand placard serves as a rare material artifact from the pivotal transition between the late Beat generation and the burgeoning American counterculture, specifically capturing the intellectual zeitgeist of Greenwich Village in February 1965. Its glossy cardboard construction and provenance from the Village Voice’s own internal archives confirm its status as "ephemera"—an item designed to be discarded after a week’s promotion, making its survival remarkably uncommon. During this period, Jules Feiffer’s weekly strip was the definitive voice of urban anxiety and social satire, acting as the paper's primary branding tool to attract the "literati" of Manhattan.