THE NEW YORK TIMES, November 27, 1936

• Early Helium filled balloons w/ photo
• Father Diedrich Knickerbocker mishap
• Macy's Thanksgiving Day Parade - balloons

The top of 3 has a one column heading: "GIANT LOSES HEAD HOLIDAY PARADE" with subheads and related photo. (see images) The 1936 parade included several 1st appearances of iconic balloons, but most noteworthy were the first appearances of the following floats: "The Old Lady Who Lived in a Shoe", "Jack the Giant Killer" (the giant did not fare well), and "Humpty Dumpty".
Complete with all 40 pages, light toning at the margins, nice condition.

Background: During the 13th Annual Macy’s Thanksgiving Day Parade on November 26, 1936, the giant balloon based on Father Diedrich Knickerbocker—a fictional Dutch-American historian created by Washington Irving and the legendary namesake of New York City's "Knickerbocker" identity—suffered a dramatic mid-route collapse when a leak developed near its nose. As the helium escaped, the figure’s head progressively deflated and sagged, causing the balloon to completely cave in before reaching the finish line at Herald Square and prompting The New York Times to print the memorable headline, "Giant Loses Head in Holiday Parade." The mishap is historically significant because it marked an era of early, experimental balloon design by Macy's master artist Anthony Sarg, where massive giant figures lacked modern multi-chamber safety features, making catastrophic deflations a thrilling, unpredictable spectacle that shaped early parade lore and forced the retailer to continually innovate its inflation and structural techniques for future giant balloons.