1978 opening day premiere of "Hooper" film advertisement...
LOS ANGELES TIMES, August 6, 1978 (an original vintage newspaper leaf from the Calendar section) This offering consists of four complete pages (two double-sided sheets on one single leaf), serving as a rare piece of cinematic ephemera, highlighted by an original vintage print advertisement announcing the opening day premiere of "HOOPER" starring Burt Reynolds on one of the pages. (see images).
In addition to the featured movie ad, which captures the era's distinct theatrical promotional graphics and classic key art, the surrounding pages provide a fascinating snapshot of late 20th-century entertainment and pop culture. Printed on authentic newsprint with genuine vintage toning, this original leaf is not a modern reprint, making it an ideal piece for custom framing, film history display, or inclusion in a dedicated cinema memorabilia collection.
Own a rare slice of cinema history straight from the home of the entertainment industry
Background: The promotional material and theatrical advertisements for the 1978 film "Hooper" stand out as notable artifacts of late-1970s Hollywood marketing, primarily because they served as a self-referential homage to the stunt community created by the very people who built it. Directed by legendary stuntman Hal Needham and starring Burt Reynolds—at the absolute peak of his box-office dominance—the promotional print campaign, designed by iconic poster artist Bob Peak, captures the decade's obsession with high-octane car culture through vibrant, illustrative artwork featuring Reynolds casually blowing a bubble with his gum while explosions, rocket-powered cars, and helicopter crashes erupt around him.