LOS ANGELES TIMES, July 11, 1985 

* Coca-Cola Company announces "Coke Classic" 
* Infamous corporate change failure - blunder 

The bottom of the front page has a three column heading: "Coca-Cola to Bring Back 'the Real Thing'" with lead-in: "'Classic' to Be Sold Along With Widely Resisted New Formula" First report coverage continues inside with related photo. (see images)

I suspect this to be an extremely rare item because there was really no reason to save it at the time.

Complete with all sections (120+ pages), nice condition.

Background: The July 10, 1985 announcement of Coca-Cola Classic stands as an exceptionally rare, historic reversal in corporate history, marking the end of a brief 78-day window during which the original 99-year-old Coca-Cola formula was entirely removed from worldwide production. What makes this event so extraordinary was not just the company’s dramatic pivot under intense public backlash—receiving over 1,500 panicked calls a day—but the resulting cultural phenomenon that turned unopened cans of both original Coke and short-lived "New Coke" into highly sought-after collector's items. The announcement itself introduced a unique dual-branding era where Coca-Cola Classic explicitly featured the original merchandise emblem alongside the newly debuted, sweeter alternative, creating a historic operational anomaly where a major corporation admitted to misjudging consumer emotional attachment on a global scale and accidentally revitalized its brand dominance through a celebrated blunder.