LOS ANGELES TIMES, June 19, 1977 (an original vintage newspaper leaf from the Calendar section)  This offering consists of four complete pages (two double-sided sheets on one single leaf) featuring a collectible print advertisement for a upcoming live concert performance by "JOHNNY MATHIS" at Pacific Amphitheatre on one of the four pages. 

In addition to the feature concert ad, which captures the era's unique promotional graphic design and typography, the surrounding pages provide a fascinating cultural snapshot of late 20th-century entertainment. Printed on authentic aged newsprint with genuine vintage toning, this original leaf is not a modern reprint, making it an ideal candidate for custom framing, local history display, or inclusion in a dedicated rock or pop culture memorabilia collection.

Experience music history in the making with authentic, original newspaper advertisements capturing the opening-night premieres of legendary live concert performances, sourced straight from the entertainment capital of the world.

Background: This advertisement for Johnny Mathis’s July 6–9, 1977 residency at the Greek Theatre is a notable piece of Southern California music history. Promoted under the venue’s freshly minted "New Greek Theatre" banner following a multi-million-dollar modernization by Nederlander Productions, the ad captures a pivotal moment in the amphitheater’s mid-century physical overhaul. Beyond its striking visual layout—typically featuring bold typography, classic 1970s promotional photography, and ticket box-office purchasing info—the ad's key point of interest lies in the bill itself: Mathis was paired with rising star Jane Olivor as his opening act, offering a snapshot of a short-lived mid-70s pairing before her career took a hiatus. Ephemera of this caliber is exceptionally rare because full-page newspaper spreads were usually discarded rather than preserved intact, and regional concert advertisements were rarely archived by standard print record collections. Highly prized by local L.A. music historians and Johnny Mathis collectors alike, this vintage piece stands out as a pristine primary-source document from the golden era of Griffith Park summer concert programming.