THE SPRINGFIELD UNION, Mass., November 3, 1956

* "Wizard of OZ" movie classic
* Debuts on television - TV in color
* Judy Garland - Dorothy Gale 
* Ruby slippers turn red for 1st time

Page 21 has a historic advertisement in television history for debut of the iconic movie "Wizard of OZ" This advertisement measures 8 1/2 x 7 1/2 inches. The 1939 movie was a somewhat failure in theaters at the time of it's release and only became a family favorite when it began airing on television with the first showing on this day.
I suspect this to be an extremely rare item because their was really no reason to save it at the time.
Complete with all 40 pages, minor margin wear, generally in very nice condition.

Background: The November 3, 1956 television debut of The Wizard of Oz on CBS was a landmark broadcasting event, marking the first time a major uncut Hollywood feature film was aired nationwide in prime time. What made the broadcast historically rare was both its exclusive wraparound content and its technical execution: because the 101-minute film left extra time in the two-hour Ford Star Jubilee slot, CBS created live host segments featuring original star Bert Lahr (the Cowardly Lion) alongside 10-year-old Liza Minnelli, offering a poignant live connection to her mother, Judy Garland. Additionally, CBS transmitted the movie in color, an extreme technical rarity in 1956 when fewer than 1% of households owned color sets, leaving the vast majority of the 45 million viewers—who commanded a staggering 53% share of all TV sets in use that night—to watch Dorothy's transition to Oz entirely in grayscale. This extraordinary combination of rare live performances, groundbreaking technology, and massive viewership shattered television records and cemented the movie's status as an annual multi-generational TV tradition.