LOS ANGELES TIMES, July 3, 2007

* Best "Transformers" movie advertisement
* Grand Opening Day premiere
* Science fiction action film

A terrific issue on the premiere of the motion picture hit "Transformers" and perhaps no better issue could be found than this, the leading newspaper from the home of the entertainment industry - the Hollywood area's prime publication.

Note: Where else might one find authentic, poster-size ads for Opening Day showings, in the most desirable Hollywood-area newspaper - as we were lucky enough to obtain this (and others) indirectly from the Los Angeles Times' own collection? It simply doesn't get any better! In over 40 years of collecting, we have yet to see such unique & dramatic coverage with truly top-shelf, eye-catching displayability (see images).

Page 5 of section F has a terrific, full page poster-like advertisement for the film printed on it's opening day. (see). A quite rare issue as it would not have been saved since it contains no historically significant content.

Complete with all major sections (60+ pages), great condition. 

Background: The 2007 live-action Transformers line holds a uniquely influential place in modern pop-culture collecting, best recognized for breaking traditional toy-design boundaries through Industrial Light & Magic's intricate, hyper-detailed mechanical aesthetic and introducing groundbreaking gimmicks like "Automorph Technology," which used geared mechanisms to transform multiple body parts simultaneously. Highly notable for pioneering movie-accurate engineering, the line produced immediate fan-favorite grails like the Concept Camaro Bumblebee—a figure so sought-after upon release that it triggered widespread nationwide store shortages—alongside high-end collector gems like the Target-exclusive Evolution of a Hero sets, the Japanese Takara-Tomy Lawson special editions, and the massive, hard-to-find Leader Class Deep Space Starscream. Beyond standard retail waves, the rarest collectibles associated with the 2007 film era stem from ultra-limited convention offerings—such as the BotCon 2007 "Games of Deception" boxed set featuring extremely low-run figures like Alpha Trion and Mirage—and highly coveted promotional tie-ins, including the rare Music Label Soundwave audio players and Nike Sports Label transforming sneakers released by Takara in Japan that same year.