LOS ANGELES TIMES, Dec. 9, 1979 (an original vintage newspaper leaf from the Calendar section)  This offering consists of four complete pages (two double-sided sheets on one single leaf), serving as a rare piece of cinematic ephemera, highlighted by an original vintage print advertisement announcing the opening day release of  "THE JERK" starring Steve Martin on one of the pages. (see images).

In addition to the featured movie ad, which captures the era's distinct theatrical promotional graphics and classic key art, the surrounding pages provide a fascinating snapshot of late 20th-century entertainment and pop culture. Printed on authentic newsprint with genuine vintage toning, this original leaf is not a modern reprint, making it an ideal piece for custom framing, film history display, or inclusion in a dedicated cinema memorabilia collection.

Own a rare slice of cinema history straight from the home of the entertainment industry.

Background: Centered on the absurd, rags-to-riches-to-rags journey of Navin R. Johnson, The Jerk (1979) is distinguished by its seamless fusion of surreal slapstick, deadpan non-sequiturs, and heartwarming sincerity that solidified Steve Martin as a Hollywood leading man. Directed by Carl Reiner, the narrative follows the hopelessly naive Navin as he leaves his adopted Mississippi sharecropper family to navigate the outside world, stumbling through jobs at a gas station and a carnival, finding romance with a cosmetologist named Marie (Bernadette Peters), and unexpectedly becoming a multi-millionaire through his invention of the Opti-Grab—a popular eyeglass handle whose hidden side effect of causing cross-eyed vision triggers a wave of ruinous lawsuits. Beyond its central plot, the film's most notable content lies in its iconic comedic set pieces, including Navin's wild celebration over finding his name in the telephone directory ("I'm somebody now!"), a charming beachside duet of "Tonight You Belong to Me," and his dramatic bankruptcy meltdown where he storms out of his mansion promising he needs nothing except a handful of completely arbitrary household items.