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1990 Jim Carrey's "Liar Liar" & Chris Rock ads...
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1990 Jim Carrey's "Liar Liar" & Chris Rock ads...

Item # 728212 ·
Sunday edition CALENDAR SECTION only of the Los Angeles Times, March 16, 1997 

* Stand-up comedian & actor Chris Rock 
* Los Angeles performance advertisement 
* Jim Carrey's "Liar Liar" comedy movie - film

Often revered as the undisputed "bible" of Hollywood, the Sunday Calendar section occupied a rare space in journalism where a single publication could simultaneously dictate global entertainment trends and govern the inner workings of show business. Today, physical copies are an absolute rarity, largely because they were printed on standard, ephemeral newsprint designed to be devoured and promptly discarded at the end of the week.
Pages 12 & 13 has a nice double page advertisement for the opening day premiere of Jim Carrey's "Liar Liar" which would have it's first showing 5 days later. 
Page 63 has a full page ad for a upcoming performance by stand-up comedian Chris Rock in Los Angeles on his "Roll With The New" tour. (see images)
I suspect this to be an extremely rare item because their was really no reason to save it at the time.
Provenance note: This issue comes from The Los Angeles Times own archives, part of their in-house collection used to create their digital archive. Rare as such.
Complete Calendar section only with all 88 pages, tabloid size, great condition.

Background: The April 24, 1997 show at the Universal Amphitheatre stands as both the definitive coronation of Chris Rock's solo superstardom and a poignant, bittersweet capsule of 1990s comedy history. Coming in the wake of his revolutionary Bring the Pain special, this sold-out performance solidified Rock's transition from an underutilized Saturday Night Live cast member into a dominant, arena-packing cultural force who was actively redefining the boundaries of stand-up. Yet, the night's most enduring legacy ultimately belongs to the legendary backstage photograph capturing a joyful, candid reunion between Rock and his closest SNL brothers-in-arms: Adam Sandler, David Spade, and Chris Farley. Because Farley tragically passed away just eight months later in December 1997, this specific event serves as a beautiful yet heartbreaking historical marker, forever immortalizing the absolute creative and personal zenith of a comedy brotherhood before it was permanently changed by loss.
Category: 1857-1860
Price
$52
100% Authentic: Original printing, never a reproduction.