WHAT'S COOKIN' IN NEW YORK, New York, Sept. 4, 1954  

* Marilyn Monroe in New York City
* Actress, singer, model and sex symbol

This is an entertainment paper featuring the latest in "what's going on" in the theater and movie scene in New York.
Page 4 has a photo of Marilyn Monroe, soon to arrive from Hollywood to begin work on the film version of "The Seven Year Itch". Other photos & items include Rita Hayworth, Walter Winchell, Sammy Kaye, Jennifer Jones, & Ida Lupino, among others.
Sixteen pages, 8 3/4 by 11 inches, great condition.

Background: This September 4, 1954, issue of What’s Cookin’ in New York serves as a remarkable time capsule capturing mid-century Hollywood royalty at a historic turning point in pop culture. Most significantly, its page 4 feature previews Marilyn Monroe’s imminent arrival from Hollywood to film The Seven Year Itch—a New York production that, just eleven days later on September 15, would yield her legendary, history-making "subway grate skirt-blowing" scene on Lexington Avenue. By capturing Monroe precisely on the precipice of creating what would become her definitive, globally recognized visual image, the publication holds immense archival value. This historical gravity is further amplified by the inclusion of screen siren Rita Hayworth, powerhouse actress-director Ida Lupino, and ultimate media kingmaker Walter Winchell, collectively offering a pristine, rare look at the post-war studio system’s peak elite just as independent New York filmmaking began to challenge Hollywood's dominance.