SCIENTIFIC AMERICAN, New York, Sept. 17, 1898  A very significant issue in the history of automobiles, as the noted reference work "Kane's Famous First Facts" records that the first automobile advertisement ever published in America is on the back page (not the very first appearance, which was in the July 30, 1898 issue). 

The advertisement measures 2 1/2 by 2 1/4 inches. The issue is complete in 16 pages, filled with various scientific achievements & improvements with many photos & illustrations. Nice condition.

Background: The September 17, 1898, issue of Scientific American stands as a prized collector's item and an essential artifact in automotive history, primarily because its back page features another installment of the landmark advertising campaign by The Winton Motor Carriage Company of Cleveland, Ohio. Following up on their historic initial placements, this particular edition prominently showcases the iconic "Over The Hills and Far Away" headline, accompanied by a charming photograph or engraving of a well-dressed couple enjoying a ride in the horseless carriage. Recognized by archival authorities like Kane's Famous First Facts, these late-summer and autumn 1898 back-page advertisements helped popularize early American motoring to the general public, capturing the imagination of contemporary readers and early industrialists alike.