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Review & premiere of "The Matrix", in a Los Angeles newspaper...

Item # 701556

March 31, 1999

LOS ANGELES TIMES, March 31, 1999 (sections 1 and F totaling 42 pages)

* Best "The Matrix" film advertisement
* Grand Opening Day movie premiere review
* Science fiction action - Keanu Reeves

A terrific issue on the premiere of the motion picture hit "The Matrix" and perhaps no better issue could be found than this, the leading newspaper from the home of the entertainment industry - the Hollywood area's prime publication.

Note: Where else might one find authentic, poster-size ads for Opening Day showings, in the most desirable Hollywood-area newspaper - as we were lucky enough to obtain this (and others) indirectly from the Los Angeles Times' own collection? It simply doesn't get any better! In over 40 years of collecting, we have yet to see such unique & dramatic coverage with truly top-shelf, eye-catching displayability (see images).

The front page of section F has a review of the film headed: "An Apocalypse of Kinetic Joy" with photo. And perhaps more significant is the terrific, full page poster-like advertisement for the film printed on it's opening day. (see). I suspect this to be an extremely rare item because their was really no reason to save it at the time.
Note that this section also has the opening day advertisement for the movie: "10 Things I hate About You" (see)
A quite rare issue as it would not have been saved since it contains no historically significant content. Present are the complete sections 1 and F totaling 42 pages. Great condition.

Category: The 20th Century