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Milk tradition at Indy 500 begins... Louis Meyer
Milk tradition at Indy 500 begins... Louis Meyer
Item # 657790
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May 31, 1936
CHICAGO SUNDAY TRIBUNE, section 2 (sports) only, May 31, 1936
* Louis Meyer wins 3rd Indianapolis 500
* Automobile race at speedway - Indiana
* The drinking of milk tradition begins
The front page of this section has a great banner headline: "MEYER WINS RECORD 500 MILE AUTO RACE" with subhead. Nice for display. Four related photos are on page 3 of this section. Text includes: "As he drove off the track Louis' first request was for a bottle of milk."
Complete section 2 (sports) only with 14 pages, this is the "rag edition" printed on very high quality newsprint meant for institutional holdings. In great condition as such, a few small binding holes at the blank spine.
source: Indy 500: Three-time Indianapolis 500 winner Louis Meyer regularly drank buttermilk to refresh himself on a hot day and happened to drink some in Victory Lane as a matter of habit after winning the 1936 race. An executive with what was then the Milk Foundation was so elated when he saw the moment captured in a photograph in the sports section of his newspaper the following morning that he vowed to make sure it would be repeated in coming years. There was a period between 1947-55 when milk was apparently no longer offered, but the practice was revived in 1956 and has been a tradition ever since.
Category: The 20th Century
No Longer Available
